About Novelty Group

Novelty Techpoint is developed by Novelty Group. Novelty Techpoint will be launch in the middle of 2014. Novelty Techpoint Singapore includes different unit mix that is exceptionally customized to meet your business demand.

Novelty Group - a name always accompanied by design finesse and building innovation rarefied by quality that invites only approbation. Long established as one of the foremost luxury developer amongst an elite few in Asia. Novelty Group is one that continually pushes the boundaries of standard to deliver more distinctive, sustainable high-end residential living, within or outside of prominent districts. One that does not just stop at creating landmark masterpieces. It maintains momentum in revolutionizing residential living to reach new levels of luxury. from its diverse collection of groundbreaking developments that defy trends, many are stylish and coveted icons that have attained unprecedented recognitions.

Apart from its property developments with multi-billion dollar turnover till date. Novelty Group is also a business entity that has made it's mark in the Electronics, Hotel, Manufacturing. Construction and Trading sectors. It is set to become an important influence that benefits every individual's way of life.

Novelty Group is the developer of 2 big projects, namely Novelty Bizcentre and Novelty Bizhub.

Novelty Bizcentre
NOVELTY BIZCENTRE is a fully intergrated one-shop centre that cater to your every business and lifestyle needs.

A mix of wellness facilities adorning your workplace provides work-life balance, and promotes long tern productivity and ease of employment.

The spacious development consist of 11 storeys with 66 single and duplex factory units, 19 warehouse units and a staff canteen. The actual functional units of varied sizes are properly created to suit each function. Novelty Bizcentre is one of ideal spot to develop your enterprise, with all the guarantee of being beneficial investment decision assets.

Along with complete length home windows that increase towards the lighting and grace of the area, this site provides a brand new label styling. It redefines the appearance of the classic and unoriginal business structure. Each and every fine detail is designed with all your business necessity in your mind. One particular instance will become the great roof that comes along with each other unit. Novelty Bizcentre is established to supply your company with variety of settings. 

Novelty Bizcentre is a freehold project located in District 13 consisting of 11 storeys with 66 single and duplex factory units, 19 warehouse units and a staff canteen. It is a centre that provides business and lifestyle needs. Novelty Bizcentre also houses a range of amenities such as the Sky Terrace which includes a BBQ area, swimming pool, gym, outdoor Jacuzzi and outdoor dining area that enhances the work and play concept.

1 Minute to Tai Seng MRT station; 2 Minutes to expressway; 15 Minutes to Changi Business Park; 18 Minutes to Central Business District (CBD); 20 Minutes to Changi International Airport; 22 Minutes to Marina Bay Sands; 25 Minutes to Orchard Road.

Novelty Group won the bid for henley industrial building for $370mil and re-develope it into Novelty Techpoint.


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Novelty Techpoint Location
NoveltyTechpoint is located in an established town in Upper Paya Lebar Road, at 22A Lim Teck Boo Road at the previous Henley Industrial Building. It is well accessible through the nearby Bartley MRT station and Tai Seng MRT station. Novelty Techpoint is also well-connected via Kallang Paya Lebar Expressway (KPE) and Pan Island Expressway (PIE).

As many people prefer to travel conveniently via public transport, the Novelty Techpoint has a lot of bus stations and MRT stations. Some of this MRT station include Barley MRT, Potong Pasir MRT, Tai Seng MRT, Serangoon MRT, Kovan MRT, and Woodleigh MRT. The upcoming stations namely Mattar MRT and Ubi MRT will add convenience to your travel. 



Novelty Techpoint's location map

Nearby Condos

  • Elling Court
  • Hua Court
  • The Areca
  • TRUSSVILLE
  • Aston Green
  • Affluence Court
Nearest MRT Station
  • CC12 Barley MRT Station
  • CC11 Tai Seng MRT Station
  • NE12 Serangoon MRT Station
Nearest Schools
  • Barley Secondary School
  • Paya Lebar Methodist Girls's Primary School
  • Paya Lebar Methodist Girls's Secondary School

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Novelty buys Henley building ( now known as Novelty Techpoint) for $37m

HENLEY Industrial Building has been sold at its reserve price of $37 million, or $545 per square foot per plot ratio.
CBRE, which handled the sale, announced yesterday that the four-storey freehold industrial property was bought by a Novelty Group subsidiary. Novelty Group will launch a new project named Novelty Techpoint at the site of Henley Industrial Building

The sale is still subject to approval by the Strata Titles Board.The Henley Industrial Building was up for sale by public tender in May, and the exercise closed on July 5. The current development, which is zoned Business 1, and has 17 existing units, sits on a regularly shaped and elevated site of 27,161 square feet off Upper Paya Lebar Road, with a plot ratio of 2.5.
CBRE's associate director of investment properties Galven Tan said: "We received good response at the public tender from a handful of business occupiers wanting a standalone building with naming rights and developers, which is a testament to the excellent attributes of Henley Industrial Building."
The buyer has naming rights to the development and can either build a standalone industrial building for a single user, or develop a strata-titled industrial building.
Noting similar recent acquisitions such as OC Land's purchase of 100H Pasir Panjang in April, Mr Tan added: "The price is in line with recent transactions of similar freehold industrial properties."
When the tender exercise was first announced, CBRE had forecast that more companies would seek to own their own premises because of low interest rates.
According to CBRE, the breakeven cost for the Henley Industrial Building site is about $792 per square foot. Other developments in the vicinity, such as Primex and AZ@Paya Lebar, have been sold at between $850 and $1,300 per square foot.
The sale of the site follows a second-quarter growth of 22 per cent in property investment sales. The strata market, in particular, has been booming, with $966 million in strata-titled transactions completed last quarter, up by 66 per cent from last year. Henley Industrial Building will be developed into NOvelty Techpoint
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Novelty Techpoint is fomer Henley INdustrial Building

Novelty Techpoint is fomer Henley INdustrial Building

The four-storey Henley Industrial Building (pictured) off Upper Paya Lebar Road has been sold to a unit of Novelty Group for S$37 million, or around S$545 per sq ft per plot ratio in a tender exercise which closed earlier this month, said marketing agent CBRE.



The 17-unit freehold property is located on an elevated site zoned Business 1 with an area of 27,161 sq ft and plot ratio of 2.5 under the 2008 Masterplan.

“We received good response at the public tender from a handful of business occupiers wanting a standalone building with naming rights and developers, which is a testament to the excellent attributes of Henley Industrial Building,” said Galven Tan, Associate Director for Investment Properties at CBRE.

“The price is in line with recent transactions of similar freehold industrial properties, for example, 14 Little Road, November 2012, 3 Playfair Road, December 2012 and 100H Pasir Panjang, April 2013.”

The sale, which is subject to approval by the Strata Titles Board, follows other recent commercial transactions including that of PoMo, Robinson Point, as well as office floors in Springleaf Tower and Samsung Hub.

“The investment sales market recorded a reasonably active first-half this year and we are confident that the momentum will keep pace in the second half,” Tan added.
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